Navigating Data Strategy Challenges

One indisputable truth of any strategy implementation is the challenges the organisation faces. They are uniquely tied to an organisation's culture, its environment, or the very essence of the program itself.

Data strategy is no different!

As you begin your journey towards developing and implementing a data strategy, it is crucial to equip yourself with knowledge to effectively navigate the challenges that may arise. The success of this journey largely depends on your ability to overcome these challenges. In this context, let's explore some of the key challenges that an organisation may face and tips and best practices to overcome them.

1. No continual alignment with business goals:

When you choose to implement the data strategy, make sure it has continuous alignment with business needs. Sometimes it may take time between creating a data strategy and implementing one due to the time it takes for buy-in and approval, or the time it takes to mobilise resources and funding. During this time, the company’s priorities and goals may change, or things may move on, and people and processes change. If the implementation is a multi-year activity, It is more than likely that those goals change or new technologies will emerge. 

Continuously review and make sure there is an ongoing alignment.

2. Lack of sustained leadership commitment & support:

Data strategy often fails when there is a lack of support and alignment from top leadership. When executives do not prioritise or actively champion the data strategy, it can create a situation where there are issues with resourcing, funding and commitment. In some cases, leadership may show initial support for the data strategy but fail to provide ongoing support and engagement. This lack of sustained leadership involvement can undermine the implementation and success. 

Make sure that top management and the sponsor actively support and champion the strategy.

3. Relying solely on technology:

While technology plays a critical role, it is not a standalone solution. Do not solely rely on technology to drive the data strategy.

Make sure that people and processes are given equal importance. Invest in developing data literacy, building the right skills, and establishing effective processes to maximise the value of data.

4. Inadequate data governance & management: 

Poorly defined data governance frameworks, lack of accountability, and lack data management can lead to data quality issues, data remaining in silos, and limited visibility into data assets. In some cases, companies may have established data governance frameworks but fail to enforce them or monitor compliance with governance policies. This lack of governance enforcement can create ineffective data management practices and prevent the company from achieving its data strategy goals.

Make sure data governance and data management are given the right considerations, enforced and compliance monitored.

5. Technological and infrastructure limitations:

Data strategy failures can result from inadequate technology infrastructure or limitations in the tools and systems used for data management and analysis. Outdated or incompatible technology, lack of scalability, and lack data integration capabilities can hinder the implementation of the data strategy. In some cases, companies may invest heavily in advanced technologies without considering the specific needs and readiness. The mismatch between technology capabilities and requirements can lead to complex and ineffective solutions.

Make sure there is a balance between the requirements and choice of tools and technologies.

6. Overcomplicating the implementation process:

Attempting to tackle too many initiatives at once can overcomplicate the implementation process. Start with a focused approach, prioritising key areas that align with the most pressing needs and building momentum from there.

7. Lack of change management & Communication:

Data strategy failures often occur when there is a lack of effective change management and communication. Insufficient communication about the strategy and a failure to address people’s concerns and cultural barriers will create resistance to change. 

In some cases, companies may provide initial communication and training but fail to sustain it. This lack of continuous communication and engagement can result in employees reverting to old practices and slow down the progress of the data strategy.

Develop a robust change management and communication plan and actively engage employees throughout the journey.

8. Limited data literacy & skills: 

Data strategy can fail due to a lack of data literacy and skills among employees. Insufficient understanding of data concepts, limited ability to analyse and interpret data, and a lack of data-related skills can prevent a company from fully using its data assets. In some cases, organisations may invest in data literacy training but fail to provide ongoing support and opportunities for employees to apply their data skills. This lack of practical application can limit the impact of data strategy implementation.

Develop a solid training plan that considers ongoing data literacy. 

9. Lack of monitoring & continuous evaluation

Data strategy implementation is not a one-time project. It requires continuous improvement and adaptation. Regularly assess and evaluate the strategy's effectiveness, gather feedback, and make necessary adjustments to keep it aligned with evolving business needs and technological advancements.